Crash Course: Using Facebook Ads to Improve Local Search KPIs

White Paper

Summary

Think of paid localized Facebook campaigns as a shot in the arm of your local search campaigns. Data shows that using Facebook ads to compliment paid search strategies not only increases search traffic, but also has significant effects on cost efficiency, conversion rates, and order value (i.e., basket size).

How does it work?

What You'll Learn from this White Paper

  • Why consumers react to Facebook ads differently
  • Which KPIs can be dialed using Facebook as an assist channel
  • Three steps for leveraging Facebook ads to improve local search programs