The King of Paid Search Marketing: Local Context



As a professional marketer looking to boost brand awareness and captivate consumer interest, you’ve likely spent hours carefully developing your national search strategy. However, even the most meticulously designed search campaign that lacks this one seemingly simple – but overtly critical – component will fail to perform. That component: localization.

Check out this new highly visually and fact-packed infographic to learn more about the key element that is enabling today’s top national brands to leverage paid search to generate conversions, boost sales, and ultimately outsell their competitors.

What You'll Learn from this Infographic

  • 4 Key Components to Building an Effective Local Paid Search Strategy
  • Why Digital Media Spend Continues to Shift Toward Localized Efforts.
  • How Consumers are Searching for Your National Brand at the Local Level.
  • Why Local Paid Search is a Critical Component for Leading Today’s Brands.

4 keys to an effective