Local Display Advertising – A Field Guide for Multi-location Brands

Ebook

Summary

National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.

In this field guide, Balihoo breaks down the four pillars of location-based display advertising and covers several key concepts that are important to understand before building a successful localized display ad program.

This guide includes use cases across verticals, examples of creative execution, and information on how an automation strategy can improve results and the bottom line.

What You'll Learn from this Ebook

  • Best practices for reaching consumer relevancy
  • Why robust audience data is critical for success
  • How to┬áconnect online to offline using an attribution strategy