No Conversion Left Behind: Why National Brands are Shifting Dollars to Local

Ebook

Summary

It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is  becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.

What You'll Learn from this Ebook

  • What big brands are gaining from a local-digital approach
  • How Extra Space Storage and Public Storage use local search to their advantage
  • Seven ways that enterprise brands can take advantage of location-based advertising