Optimize Your Non-Branded Search Campaigns in Six Steps

Worksheet

Summary

Non-branded search marketing can be tough. It’s more expensive and typically has lower conversion rates than branded campaigns. So why do it at all? Well, because your competitors are. And, unless you’re a brand like Pepsi or McDonald’s, there’s a portion of your ideal audience who is preparing to buy, but doesn’t know your brand—those are the consumers you want to reach.

What You'll Learn from this Worksheet

  • How to go beyond the product name
  • Why you need to localize, even if you’re not local
  • How to learn everything from your competitors