Report: Why a Local Search Strategy is Critical for National Brands

White Paper

Summary

It’s no secret that online search has grown increasingly localized. In fact, Google reports that searches conducted with “local intent” have increased 34-fold since 2011. So, you may be wondering,  what exactly is local search? And why is it so critical for national brands to be present at the exact moment prospective consumers perform these local searches?

What You'll Learn from this White Paper

  • How local paid search differs from your national campaigns
  • Why leading brands are shifting funds to a local strategy
  • Top five best practices for national brands starting local paid search