The Future is Bright for Geo-Targeted Ads
According to BIA Kelsey, the authority on local marketing and advertising trends, geo-targeted ad revenue will represent 45% of all mobile ad revenues by the year 2021. This represents a 160% increase within a 5 year period.*
So, advertisers are buying more geo-targeted inventory, but is it paying off? Turns out, there are very few instances if any, where doing geo-targeting of some kind won’t increase the performance of an ad.
What You'll Learn from this Infographic
- What is a geo-targeted ad?
- The benefits of targeting geographically or hyper-locally.
- The predicted future of location-based advertising.