What is Micro Relevance?



Digital advertisers are now discovering their unfair advantage. Micro relevance increases the ROI of your paid search campaigns by decreasing cost-per-lead and increasing conversions. Brands and agencies with trained SEM staff routinely leverage basic and advanced strategies for ad relevance and apply them across a wide swath of markets and products, but what happens when ad waste gets too expensive and cost per lead is rising?

What You'll Learn from this Ebook

-How does Micro Relevance work?

-Who is using Micro Relevance?

-What results have brands been seeing with this strategy?