Why National Brands are Shifting Dollars to Local Advertising



As consumers continue to expect personalization and relevancy in advertising, local marketing will likely be one of the key factors in determining the success of a brand.

By focusing on local relevancy to the customer, national brands are able to drive a higher ROI per dollar and are ultimately seeing better results in the process.

What You'll Learn from this Infographic

  • What big brands are gaining from a local-digital approach
  • How Extra Space Storage and Public Storage use local search to their advantage
  • Seven ways that enterprise brands can take advantage of location-based advertising