Local Display Advertising – A Field Guide for Multi-location Brands
National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
In this field guide, Balihoo breaks down the four pillars of location-based display advertising and covers several key concepts that are important to understand before building a successful localized display ad program.
This guide includes use cases across verticals, examples of creative execution, and information on how an automation strategy can improve results and the bottom line.