Balihoo technology scales dynamic ad creation, allowing for a virtually unlimited number of ad variations.
By layering geographical relevance on top of other known audience attributes, such as age, gender, and lifestyle, Balihoo advertisers are able to create “micro-relevant” ads for each of their target customers and simultaneously launch them across the largest display and social networks in the market.
The Power of Micro-Relevance
Thanks to ad networks like Facebook Ads, detailed interests such as breed of dog preference are available for targeting and creative customization purposes. Balihoo technology leverages this data by creating tens of thousands of ad variants that take into account demographic profile, interests, and behavior of the viewer, simultaneously launching them directly to those micro-segments.
Activate Data Triggers that Work While You Sleep
Using a brand-specific set of 1st and 3rd party data feeds, Balihoo builds rules that fit your business. Whether it’s inventory, weather data, or store location data, launching and pausing campaigns has never been easier. With Balihoo, every scenario that affects your business can adjust your advertising message while you sleep.
Report and Optimize Across Networks
Omni-channel marketing campaigns utilize a variety of channels, and success means being able to see the big picture in a glance and make changes quickly. Balihoo incorporates additional programmatic channels into strategy, optimization and reporting, including but not limited to:
- Clearstream Video Advertising
- Google AdWords Search
- Bing Advertising
- Open Real-Time Header Bidding