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What Role Does Marketing Automation Technology Play in the Customer Journey?

In a webinar Balihoo hosted this week – Three Reasons National Brands Must Lead Local Marketing – members of
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Recent Posts

Automation cover

What Role Does Marketing Automation Technology Play in the Customer Journey?

In a webinar Balihoo hosted this week – Three Reasons National Brands Must Lead Local Marketing – members of the Balihoo Marketing team discussed why local marketing is integral Read More ›
Dollarphotoclub_62130982

3 Local Automation Strategies: Which is Best for Your Brand?

When Balihoo surveyed 100 marketing executives (director level and above) from Fortune 1000 brands, not only were 77% of them investing funds in marketing their local channel partners directly, Read More ›
customer journey

Localized Digital Efforts Affect Offline Conversions for Retailers

As a national retailer, you have your national marketing strategy down pat. You’re investing in digital campaigns that bring your brand into the homes of consumers via your national Read More ›
location-based-marketing

Four Steps to Ramping Up Your Customer Lifecycle Marketing

Now that we are four months in to 2015, the trends and predictions marketers made at the end of last year are either coming to fruition or fading into the Read More ›