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Weekly Roundup

A Closer Look at How Data is Reshaping the Way National Brands Market to Local Consumers

In the past, marketing was a one-way conversation – national brands created messages that they hoped would resonate with
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Recent Posts

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Retail Mobile Marketing: Why it Matters & How to Get Started

With all the buzz and hype surrounding digital and mobile marketing, a key component seems to be getting overlooked. While both digital and mobile are certainly critical for retail marketers’ success, Read More ›

Discoverability Marketing: The Latest Buzz Phrase and What it Means.

There are many types of marketing out there for us to focus on as professionals: inbound, outbound, content, engagement, etc. If you’re lucky, you’re able to specialize in one Read More ›
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Local Marketing: Driving Your Mobile Marketing Strategy to the Next Level

In 2008, Mary Meeker boldly predicted that mobile devices will overtake fixed Internet access by 2014. Not only was she correct, but in 2015, we’re seeing mobile device usage Read More ›