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Weekly Roundup

Top Marketing Reads

In this week’s roundup post, members of the Balihoo marketing team share marketing articles from around the web that
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marketing reads

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Expensive Keywords Force National Marketers to Get Strategic

Back in 2011, Wordstream conducted a study, using their in-house data, of the most expensive keyphrases in Google Adwords, and the results were shocking. Did you know that the Read More ›
marketing reads

Top Marketing Reads

In this week’s roundup post, members of the Balihoo marketing team share marketing articles from around the web that touch on hot topics in the industry today, including new Read More ›
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4 Reasons Brands Need to Embrace Localized Digital Marketing

As a brand marketer, you don’t need to be told how the digital arena has fundamentally changed the way your national brand behaves, as well as the way you organize and Read More ›
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What Role Does Marketing Automation Technology Play in the Customer Journey?

In a webinar Balihoo hosted this week – Three Reasons National Brands Must Lead Local Marketing – members of the Balihoo Marketing team discussed why local marketing is integral Read More ›