Dramatically Improve KPIs with Micro Relevance
When layering geographic, message, and daypart relevance, Balihoo brands are creating niche digital campaigns that adjust based on that day’s conditions. Balihoo technology makes Micro Relevance scalable by using 1st party data to dynamically generate complete campaigns, including elements and configurations unique to each individual target, in each individual micro-market.
How Does Balihoo Work?
Balihoo technology activates your data to create hundreds or thousands of completely unique and highly relevant campaigns. The data ingested each day by the Balihoo platform informs and drives all aspects of every campaign and every ad, across multiple channels.
“By partnering with Balihoo, we found a Local Marketing platform provider that understands the ins and outs of the local marketing space and allows us to respond to market trends and customer needs. We are excited to continue to grow the relationship with Balihoo and evolve the way the LiftMaster brand reaches consumers. ”
Mike Bevan Director of Digital Marketing and Dealer Services
“Balihoo strives to gain a strong understanding of our challenges in regards to local marketing, and works with us on solutions that help enable us to develop a more effective local marketing program for our retailers and our brand.”
Chris Kalloa Regional Sales Manager
“Balihoo has given us the ability to maintain a local brand presence online by leveraging our independent dealer’s physical locations and associating them in with our brand. We have seen phenomenal results with this effort and more importantly, we are getting leads directly to our dealer network faster than we ever have.”
Tyler Reed Senior Marketing Manager
For many Balihoo brands, the most important targeting dimension is LOCATION.
Lucky for them, Balihoo is the authority on local-digital advertising at scale. No other platform can transform your unique location data into an unlimited number of individual, micro-relevant paid search, social and display campaigns. Leverage platform-wide reporting with campaign metrics down to zip code level, to prove ROI.
Infographic: The New Rules of Targeted Mobile Advertising
Local Display Advertising – A Field Guide for Multi-location Brands