Dramatically Improve KPIs with Micro Relevance
When layering geographic, message, and daypart relevance, Balihoo brands are creating niche paid search campaigns that adjust based on that day’s conditions. Balihoo makes Micro Relevance scalable by using 1st party data to dynamically generate complete campaigns, including elements and configurations unique to each individual target in each individual micro-market.
How Does Balihoo Work?
Balihoo activates your data to create hundreds or thousands of completely unique and highly relevant campaigns. The data ingested each day by the Balihoo platform informs and drives all aspects of every campaign.
No other platform can transform your unique location data into an unlimited number of individual, micro-relevant paid search and display campaigns.
Use data from almost any source to target consumers, personalize ads, and trigger new campaigns. Leverage platform-wide reporting with campaign metrics down to zip code level, to prove ROI.
Optimize Your Non-Branded Search Campaigns in Six Steps
Infographic: How Micro-Relevance Performs Across 20,000 Ad Groups